Components: made to last

Pedal through the open countryside and enjoy the radiant summer sunshine, take a picnic break and leave full of memories. With BBB, reality is a dream that comes true on a bicycle, thanks to components that will follow you all along the way. Highly versatile, BBB is involved in all aspects of bicycle mechanics, from Racer and Aeromax handlebars to stems like the HighSix and Jumper, Echelon saddles and FlyPost seatposts.

We also supply transmission parts and hydraulic brake pads and shoes, renowned for their reliability. In addition to sturdy, ergonomic tools, the brand also knows how to make lightweight, breathable technical textiles to provide the right outfit for road cycling.

Accessories: everything for the bike

By working in symbiosis with athletes to meet the demands of unforgettable outings, the Dutch company provides real solutions for cyclists’ equipment. Their pedals, but also their mudguards, crutches and other parts are the very examples of the desire to accompany the rider ever further. The AirSteel foot pump is even used by the mechanics of the Jumbo-Visma professional team! As for locks like the QuickChain, they provide maximum security for parking your city bike on any street.

BBB, the brand for all cyclists

For over 20 years, BBB Cycling has been “Part of your ride”. The brand was created in 1998 by two passionate Dutch cyclists, Chris Koppert and Frank Moons, at the end of their professional racing careers in the 90s. Thanks to their experience, they knew exactly what cyclists needed and started developing quality products. The catalog features components of all kinds, including hangers, stems and seatposts, as well as clothing and tools renowned for their resistance to time and handling. BBB also supplies Primoz Roglic’s Jumbo-Visma team.